How & Why You Should Create a Niche Knowledge Base for Content Marketing

Would you like to take your content marketing to the next level?

Would you like your potential customers to find all the answers on your site without ever having to leave?

iMarket Business Support said that Creating a comprehensive knowledge base will accomplish both of these goals and more:

  • Establish your brand as a niche knowledge hub. Become THE resource!
  • Get your site ranked for thousands of informational queries and diversify your rankings.
  • Generate organic backlinks from other publishers (and improve your overall organic search visibility).
  • Create sales enablement content which will help your team to close more sales without having to send leads to third-party sites.

Thinking like that might be a good idea? Then here’s how to create an ultimate knowledge graph.

Research Your Niche Questions

This is the most important step which will also allow you to better understand and relate to your target audience.

iMarket Business Support said that There are lots of tools allowing you to research questions that your potential customers are trying to answer. I will not try to list of all those but here are a few of my favorite ones:

Research question patterns with Text Optimizer

iMarket Business Support said that Text Optimizer is a semantic search platform that explores connections between words and concepts. The tool offers a handy question research feature allowing you to research popular questions around your target query:

 

Browse Quora

Quora is a great resource to discover live discussions around just about any topic. If you start contributing to those discussions, you will also start building your authority and maybe even get some traffic.

 

Find questions people type into Google’s search box

iMarket Business Support said that Answer The Public is a cool free tool generating Google Suggest results (i.e. what Google shows when people start typing our target query) for your core term. 

 

Another free tool from Google is called Search Console. If your site is already ranking for any keywords, you can find them within Google’s dashboard. 

 

Another free tool from Google is called Search Console. If your site is already ranking for any keywords, you can find them within Google’s dashboard. 

 

Create Your Content Plan

iMarket Business Support said that Again, no need to plan far ahead. You’re going to deal with a lot of questions that need answering, so start gradually to avoid getting overwhelmed. Mind that:

  • Some questions will require a separate article, others can be sections of one. It is your editorial decision
  • Organize your questions into categories (Text Optimizer will be helpful for this task)
  • In many cases, it will be a good idea to accompany your text article with a video. More and more people are searching Youtube to find answers, so you will be able to attract them to your site if you provide answers in a video format. Luckily, there’s an easy way to turn text content into videos with tools like Fastreel.

Set up Your Conversion Channels

While your knowledge panel will likely result in lots of indirect benefits like more traffic and brand recognizability, it is a good idea to make it part of your sales funnel to let it directly impact your bottom line.

How will my site user continue their journey through my site once they land here?

This is the question you need to be asking yourself every time you are publishing a new article within your knowledge panel.

iMarket Business Support said that To encourage your users to keep using your site, come up with contextual calls-to-action to smart engagement methods. These can be anything from a soft call-to-action inviting your readers to check out your product (as an answer to a described question) to a lead generation form that lets them download a related whitepaper or a more detailed tutorial.

To give you a good example of that in action, here’s an article over at Hubspot integrating all kinds of contextual CTAs in a contextual way.

 

Building a truly useful knowledge base is an on-going effort. There’s hardly a niche that you can ever explain in full. You will keep discovering new questions to cover and new concepts to explain. But it is a fruitful effort on so many levels that it is definitely worth the time you invest in the project. Good luck!

 

iMarket Business Support can create different content for your account.

 

iMarket Business Support are currently taking on very select Content Marketing to manage if you’re interested in iMarket Business Support services, get iMarket Business Support Contact (Contact Us)

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