5 Ways to Track Visitors on your Website

It’s relatively easy to set-up tracking on a website. Remember, you don’t need a complicated set-up in order to start gathering useful data.

iMarket Business Support generally recommends people set-up the following five tools—even if they don’t have immediate plans on taking advantage of the data collected. This way they’ll have access to some historical data when they’re ready to get started.

  1. FACEBOOK (AND INSTAGRAM) PIXEL

iMarket Business Support tells you that the Facebook pixel can be used to track all sorts of actions on a website like page visits, downloads, button clicks, add-to-carts, purchases, and more.

The data the pixel collects can be very valuable in your marketing efforts because it’ll give you the opportunity to…

  •         remarket to people who’ve expressed an interest in your products or services (as in the example above).
  •         share targeted offers to specific segments of people who take certain actions on your website or visit specific pages.
  •         create massive Facebook Lookalike Audiences that consist of people who share similar characteristics to those who interact with your business (and thus might be more likely to purchase from you).

And this only scratches the surface on what can be done using the data collected by the Facebook Pixel 

  1. GOOGLE REMARKETING TAG

Much of what can be done using the Facebook Pixel can also be done using the Google Remarketing Tag. 

This tag will allow you to run remarketing tags across the Google Ads platform.

Using Facebook Ads and Google remarketing ads together can be a powerful way to follow up with people who have already expressed interest in a product or service that you offer.

Between Google and Facebook’s networks, iMarket Business Support said that you’ll be able to get in front of people in plenty of places.

  1. GOOGLE ANALYTICS

Even if you’re not going to do any paid advertising with Google, you ought to set-up Google Analytics on your website.

Google Analytics is a tool that will give your insight into information like the number of visitors to your website, the average length visitors stay on your website, bounce rate, referral channels, and some demographic information.

iMarket Business Support highly recommends to our clients that they become familiar with Google Analytics because even a basic understanding will help one make more educated decisions in their business.

  1. GOOGLE SEARCH CONSOLE

Google Search Console will give your insight into how your website performs in Google Search. Interested to see what searches your website appears in or whether Google is having any issues indexing your website?

Google Search Console is the place to go.

Much of what iMarket Business Support said about Google Analytics is also true about Google Search Console. Instead of ‘feeling like you never show up in Google,’ you’ll be able to turn to the Search Console to see if that’s true.

  1. PINTEREST TAG

The Pinterest Tag will give you the opportunity to take full advantage of the Pinterest Ad platform.

Pinterest’s ad platform is not nearly as robust as Facebook or Google’s; however, I think it’s one of the most exciting ad platforms to watch in the next year. 

Pinterest is one of the few platforms that seems to be safe from platforms like Facebook that will often copy other platform’s features (looking at you Snapchat). Additionally, it’s a platform that has been adopted by millennials; whereas Facebook is apparently struggling with the younger generations.

At iMarket Business Support we will help you serve specific, relevant content to people who are interested in what you have to offer

 

 

We at iMarket Business Support are professional at Google ADs, if you’re interested in iMarket services, get iMarket Business Support Contact (Contact Us)

 

Blog 5 5 Ways to Track Visitors on your Website

 

It’s relatively easy to set-up tracking on a website. Remember, you don’t need a complicated set-up in order to start gathering useful data.

iMarket Business Support generally recommends people set-up the following five tools—even if they don’t have immediate plans on taking advantage of the data collected. This way they’ll have access to some historical data when they’re ready to get started.

  1. FACEBOOK (AND INSTAGRAM) PIXEL

iMarket Business Support tells you that the Facebook pixel can be used to track all sorts of actions on a website like page visits, downloads, button clicks, add-to-carts, purchases, and more.

The data the pixel collects can be very valuable in your marketing efforts because it’ll give you the opportunity to…

  •         remarket to people who’ve expressed an interest in your products or services (as in the example above).
  •         share targeted offers to specific segments of people who take certain actions on your website or visit specific pages.
  •         create massive Facebook Lookalike Audiences that consist of people who share similar characteristics to those who interact with your business (and thus might be more likely to purchase from you).

And this only scratches the surface on what can be done using the data collected by the Facebook Pixel 

  1. GOOGLE REMARKETING TAG

Much of what can be done using the Facebook Pixel can also be done using the Google Remarketing Tag. 

This tag will allow you to run remarketing tags across the Google Ads platform.

Using Facebook Ads and Google remarketing ads together can be a powerful way to follow up with people who have already expressed interest in a product or service that you offer.

Between Google and Facebook’s networks, iMarket Business Support said that you’ll be able to get in front of people in plenty of places.

  1. GOOGLE ANALYTICS

Even if you’re not going to do any paid advertising with Google, you ought to set-up Google Analytics on your website.

Google Analytics is a tool that will give your insight into information like the number of visitors to your website, the average length visitors stay on your website, bounce rate, referral channels, and some demographic information.

iMarket Business Support highly recommends to our clients that they become familiar with Google Analytics because even a basic understanding will help one make more educated decisions in their business.

  1. GOOGLE SEARCH CONSOLE

Google Search Console will give your insight into how your website performs in Google Search. Interested to see what searches your website appears in or whether Google is having any issues indexing your website?

Google Search Console is the place to go.

Much of what iMarket Business Support said about Google Analytics is also true about Google Search Console. Instead of ‘feeling like you never show up in Google,’ you’ll be able to turn to the Search Console to see if that’s true.

  1. PINTEREST TAG

The Pinterest Tag will give you the opportunity to take full advantage of the Pinterest Ad platform.

Pinterest’s ad platform is not nearly as robust as Facebook or Google’s; however, I think it’s one of the most exciting ad platforms to watch in the next year. 

Pinterest is one of the few platforms that seems to be safe from platforms like Facebook that will often copy other platform’s features (looking at you Snapchat). Additionally, it’s a platform that has been adopted by millennials; whereas Facebook is apparently struggling with the younger generations.

At iMarket Business Support we will help you serve specific, relevant content to people who are interested in what you have to offer

 

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